Insights
Practical notes on AI in franchising: what to govern, what to measure, and what actually changes for the people running locations.
Network Operations
Franchise network culture metrics are behavioural counts, not sentiment scores. What is measurable, what predicts a rollout, and where nothing is measured at all.
Christian Pillat · August 16, 2026 · 5 min read
Network Operations
Multi unit franchise development works best on operators already in the network. The profile, the conversation to have a year early, and what a three-pack needs.
Christian Pillat · August 14, 2026 · 5 min read
Network Operations
Franchise royalty forecasting works on three components and the signals that move them, not a growth rate applied to last year's total. Build it with bands.
Christian Pillat · July 23, 2026 · 5 min read
Network Operations
Franchise resale transfer planning starts long before an owner announces anything. The signals a transfer is forming, and how to raise succession without insult.
Christian Pillat · July 21, 2026 · 5 min read
Network Operations
A franchise local store marketing program fails on capacity, not willingness. Design for the hours an operator has, and measure participation instead of downloads.
Christian Pillat · June 28, 2026 · 5 min read
Network Operations
A standard chart of accounts franchise networks will adopt is four artefacts and a wave plan: the account list, definitions, a mapping table and a cutover date.
Christian Pillat · June 22, 2026 · 5 min read
Network Operations
A new franchise location opening process improves when you group openings into cohorts, track each against earlier ramp curves, and fix the template not the store.
Christian Pillat · June 21, 2026 · 5 min read
Network Operations
Franchisee advisory council best practices are mostly preparation: know the network's real top three topics, claim only provable wins, pre-draft the grievances.
Christian Pillat · June 20, 2026 · 5 min read
Network Operations
Marketing campaign measurement franchise leaders can defend: matched control locations, difference-in-differences, cost per incremental dollar, and honest caveats.
Christian Pillat · May 25, 2026 · 5 min read
Network Operations
Franchise knowledge sharing has a shape: a few owners answer most questions, some only ask, and some never appear. How to map the flow and broker what is missing.
Christian Pillat · April 24, 2026 · 5 min read
Network Operations
Franchise network labor cost analysis, decomposed: why a two-point drift is never uniform, how to find the locations carrying it, and what sits under them.
Christian Pillat · April 22, 2026 · 5 min read
Network Operations
Franchise decision follow-through fails between the meeting and the network: no owner, no date, no announcement. The five-field log that closes the gap.
Christian Pillat · March 28, 2026 · 5 min read
Network Operations
A franchise national vs local marketing budget argument is empirical, not moral: what each side of the split actually buys, and how density should move it.
Christian Pillat · March 28, 2026 · 5 min read
Network Operations
Franchise training retention is a decay problem, not a delivery problem: what fades in the weeks after a module closes, and how to design reinforcement that holds.
Christian Pillat · March 22, 2026 · 5 min read
Network Operations
Franchise benchmarking program design that survives contact with a franchisee council: volume-band peer groups, gaps priced in dollars, and no public leaderboard.
Christian Pillat · February 23, 2026 · 5 min read
Network Operations
How to capture franchise tribal knowledge: spot outperformance you can explain, interview the operator for the mechanism rather than the story, then scope an SOP.
Christian Pillat · February 21, 2026 · 5 min read
Network Operations
Local SEO for franchises is a division of labour: corporate owns categories, schema and the review programme, the location owns photos, hours and presence.
Christian Pillat · February 20, 2026 · 5 min read
Network Operations
Franchisee engagement trust is what monitoring spends. Operators who feel watched go quiet, and a quiet network is unmanageable. The design choices that matter.
Christian Pillat · January 24, 2026 · 5 min read
Network Operations
Franchise location disengagement signals — contact volume that collapses, huddle notes that stop — usually arrive weeks before the revenue dip. How to read them.
Christian Pillat · January 23, 2026 · 5 min read
Network Operations
Franchise marketing fund transparency is a reporting habit, not a disclosure: what franchisees may see, the cadence that prevents resentment, and honest splits.
Christian Pillat · December 28, 2025 · 5 min read
Network Operations
A franchisee onboarding program answers the question every serious candidate asks: what happens the day I sign? The week-one path and the first-quarter cadence.
Christian Pillat · December 24, 2025 · 5 min read
Network Operations
Franchise policy communication is judged after the send. Fourteen questions landing on one sentence is a drafting problem — here is how to find it and fix it.
Christian Pillat · December 21, 2025 · 5 min read
Network Operations
Franchise operations manual updates fail as an annual project. Treat the manual as a product with unreported bugs, and give gap-closing a fixed monthly cadence.
Christian Pillat · November 27, 2025 · 5 min read
Network Operations
A franchise program rollout that stalls at the same step across several locations is a design problem. How to instrument launches and read the stall correctly.
Christian Pillat · November 25, 2025 · 5 min read
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